Guide And Tips to Shopping in India from an Insider.

India is one of the most affordable countries for budget travellers. From cheapest metal earrings to finely cut Diamond jewellery,- the range of shopping varies from the highest to the lowest. As an admirer of handmade things and an aesthete living in India, I am here to help you go shopping in India at the right places to buy the good things.

Heads Up – Shopping experience in each different state varies. I narrate things in general in this post, and I have added details in every state’s itinerary in separate posts.


Do you prefer shopping in a street market or in a mall?

Streetside market in Mcleoganj

Does India have shopping malls?

We have luxury malls selling high-end national and international brands. There are the usual malls with a movie theatre and mid-range brand shops. Most cities have this kind of mall and Indians love shopping and spending time here. The local street markets are the cheapest place to buy some quality things (You must know where and what to buy). There are art galleries, and craftsman villages to witness the making process and buy them.

Luxury malls show you the side of India that slumdog millionaire movie doesn’t want you to know. Plus, some Indian luxury brands here are worth spending on.  Mid-range malls show you what the modern Indian generation is.

A few hours in a local market is like a mini business school – It shows you how locals haggle for better prices. The way we change our body language to get better deals, how we go around ten shops for the same product before buying one, how we gauge the quality by comparing and how sellers cleverly sell their products – It is a phenomenal place to see. You will understand how hard-working Indians are and what are their struggles.

Indian Women shopping in a big store exclusive for bangles and jewellery

Then there are mini-malls – exclusive to imitation jewellery like the one “Mahila” in Bangalore.

There are varieties in local markets, too- Delhi and Rajasthan’s markets give you bazar vibes. Mumbai’s Zaveri bazar is a place with usual shops on either side of the road. Sri Nagar’s dal lake is a floating market. Gangtok’s mall road is a market around a public plaza. Devraj Urs market n Mysore is a walled market with open-to-sky kiosks, often covered with tarps. Some furniture markets in Delhi and Mumbai are literally an open field markets – Each works in its own way for ages.

Remember – Don’t fall for sellers who try to sell you poverty and emotions over products!

Real artists never do it. So these fake item sellers always try to convince you to buy their products with their sad stories.

Busy Street market of Hyderabad with a Persian style arched entrance

Char Minar area of Hyderabad is the best place to buy metal bangles in India.

Tips for shopping in India

Stick to authentic “Made in India” things – especially made by true artisans who aren’t connected to any brands.

Indian carpet makers at Bhadohi weaving white and red threads

Handmade carpets of Bhadohi

Haggle – Bargain for half the price in every local market and expect the healthy discussion to go on for 5 minutes. Just keep calm and walk away if you feel the quotation isn’t worth it, even after bargaining.

DON’T EXHIBIT INTEREST – Though those colourful dupattas stole your heat, try to act as if you aren’t interested in buying. Wander around and check for similar products, compare prices at different shops, and return to the one you loved most.

Learn some local phrases  You need not master all our 22 regional languages. But some simple phrases in respective regional languages to ask how much and reduce the price would help while bargaining.

SEARCH BEYOND SOUVENIRS – Indians use a lot of tools and accessories for their cooking. Some may be so unique that you may not get them in an Indian store in your country. Keep your eyes open for such things and check what they use it for with locals.

Extra long knives for chopping coconuts on displat at Indian market

This isn’t a murder weapon, but a coconut chopper. – At Pudukottai in Madurai

Carry Cash -Most Indians use digital payment these days, and even small vendors accept it. But it is difficult for foreigners to have their own digital wallet valid for India.

Take advice from genuine people – Many times, taxi/auto drivers get a commission for taking customers to a shop. So revise and rethink every time a taxi driver suggests you a shop. Sometimes it may be the best or the worst. Research before spending.

Clay toy of Rajasthani man riding horse with a traditional rajasthani woman sitting behind him

Beware of fake products -Whether online or offline shopping, you get a fake version of every product. For example, Mysore’s famous KSIC silk sarees start from 15k, while a poor quality similar-looking product is sold for 4k with the same label. 

WEAR appropriate footwear and clothing in local markets – You have to walk/stand a lot in local markets. Though the spirit of shopping is high, some markets aren’t the cleanest. 

Look for shopping festivals and sprees – The place I love most, “Rann of Kutch”, holds Rann Ustav every year from December to March. Artisans from all over Gujarath come there with their works. Dastkar in Delhi is something you should keep an eye on. Each state will have its own fair and exhibitions yearly.

Carry cloth bag – The universal law for shopping is to carry your own cloth bag. In India, many cities have banned the use of plastics. The shops charge you extra 10Rs for carrybags.

Worn out brick building at Dharmashaala with grafitti that says recycling makes me happy.

Beautiful desi brands.

Traditional Kutchi woman wearing beautiful jewels and decorated skirt

This is the list of a few Indian brands that I have used. They aren’t cheap, but worth the money.

  • Forest essentials: The authentic Ayurvedic products whose roots are based on traditional skincare techniques. 
  • Shaylee & Desi – The best brands for cotton outfits & home decor that encourage rural empowerment.
  • Chumbak’s designs depict India’s vibrance with elegance with their patterns and colours.
  • Purple Turtle – Unique home decor.
  • Minawala – For diamond jewellers
  • Abharan – Traditional Indian gold jewellery & Silverware.
  • Good Earth – Sustainable home decor and clothing.
  • Global Desi – Traditional yet contemporary western wear for women.

Things not to buy in India.

Sikkimese woman in traditional Tibetian dress drying her hair under the sun

Don’t buy the regular brands like Marks & Spencer / H&M

India is one of the largest exporters of stitched clothes. So the price here is much lower than in western countries ( Not as cheap as Sri Lanka). After travelling outside, I realised that branded clothes quality is lower in India than what you get in the west. So if you want brands, don’t buy in India. Stick to local and streetside shopping if you want western clothes.

Indians shopping in local market of Ahmedabad

Don’t buy Cinnamon

It is easy to get carried away with average-quality cinnamon as India is the spice capital of the world. Personally, I prefer Sri Lankan cinnamon better than ours.

Don’t buy all dry fruits.

Dates and figs are grown in India to a small extent. Except for cashew and almonds, I prefer middle eastern dry fruits better than ours. 

Heap of apricots in Shimla market

Don’t buy Gemstones.

Though 90% of the world’s diamond gets cut in Surat, the diamond and gemstones available in India aren’t the best quality. Buy the precious stone jewellery, but not the stone. 

Don’t buy animal products like ivory and horns.

You may have heard of fine leather bags of King Kobra from India or ivory studded jewel boxes. Or even those stuffed stag heads with beautiful horns. It is illegal to hunt animals for these products and is banned by the government. But poachers still have their way to get things done. Don’t buy any animal-related objects to discourage poachers.

Don’t buy winterwear.

The handwoven woollen sweaters are good for temperatures more than 12*C. Indian winter wears usually doesn’t cater to anything below that temperature.

Tribal fur coats hung by the streets of Mana in Uttarakhand

What should I purchase from India?

Artificial jewellery

Black metal earrings collection at Mysore

On this planet, you won’t find any other place that gives you a variety of jewels at a lower price as much as India gives. Since Pakistanis and we wear similar jewels, you may find similar collections. The apparel doesn’t just end in necklaces and earrings – Bangles, finger rings, anklets, nose pins, waist belts and so on. I recommend you to buy Glass bangles, Jumkas and anklets because they are unique to India. Plus, don’t forget to check on tribal special jewellery.

Buy these anywhere and everywhere in local markets. Whether it is a small kiosk at weekend markets (Santhe) or stores with a name board “Fancy Stores”, you are never far from a shop for apparel in India.

Insense sticks and Dhoppam

Collection of colourful incense sticks stacked in a local market

Buddhists and Hindus use incense sticks as a primary part of the Pooja ritual. According to Ayurveda, real Dhoopam – is a cube made using natural ingredients that produce perfumed smoke, create fresh air and have medicinal value. These Dhoopams are used in Muslim Dargas too. You get multiple branded ones in any grocery and little shops outside religious places. But the best ones are without labels found in local markets.

We use it daily, and I have bought the best ones outside Rumtek monastery in Gangtok, Cauvery emporium & Devraj Urs Market in Mysore.

Indian Clothing

Traditional Lambani woman in blue skirt with mirror work and wearing a red dupatta.

Cotton and Khadi clothing are something that I love most about Indian clothing. Kurtha Paijam for men, salwar Kameez and short kurtas for women, and long flowing flared skirts are unique to Indian cotton clothing. Most states produce cotton and have power looms.
But my recommendation is – Kolkatta in West Bengal, Ahmedabad in Gujarath, Mysore, Bangalore and Sagara in Karnataka.

A traditional skirt I got from Kutch paired with a blouse is perfect “streetwear” -That is my pretty cousin twirling.

Running Fabrics

Rolls of colourful fabrics stacked inside a showroom

Along with stitched clothes, running fabrics are a great buy in India. You can use some as curtains, bedspreads or even get dresses stitched. The block-printed handloom fabrics are the best, in my opinion, as they are mostly made of natural dye & durable. Along with the quality of clothing, the work on fabric varies with region. A list of my favourite fabrics are-

  • Kalamkaari from Kaalahasthi
  • Brocade from Banaras and Gujarath.
  • Ajrakh from Kutch
  • Kantha fabrics from Orissa

Handmade toys

toys resembling monkeys made of coconut shell

If you have had enough of the stuffed toys and plastic toys, you will be thrilled to see Indian toys made of various materials. North-Eastern state’s tribal masks and clay toys are a great addition to the home decor. Dasara doll/Gollu exhibition is a serious business during the Navratri festival in Karnataka & Tamil Nadu. Kolkatta’s Kumartuli idol makers create gigantic masterpieces: seeing them make themselves is hypnotising. Channapatna’s wooden toys are world-famous and the highest quality ones are exported to foreign countries.

The best places to buy are – Nagaland for tribal-themed toys, Gujarath for handmade fabric toys, Karnataka for Channapatna toys, and Tamilnadu for clay Gollu.

Dasara toys showing wedding ceremony


Pietra Durra for plates and wine glass

Pietra Durra: The art of carving stone is evident and famous in Agra. The white marbles are carved with care and made into sockets to fit precious colourful gemstones. You can buy wine glasses of Pietra Dura that cost 7500 Rs or even buy a tabletop that cost 3Lakh.

Buy Marbleware in government-approved workshops in Agra.

Pappad & Namkeens

Shop selling papads and namkeens at Bijapur

The sweets like Rasmalai make you drool over it, but they get spoiled without refrigerating after a day. The pappads are dried thin wafers made of rice flour/saabudaana mixed with Indian spices that you must carry home. Some of them are good for roasting, and most must be deep-fried. Our favourites are Fried Okra, Onion Sandige, Rice Papad, and Jackfruit papad.

You get brands like MTR & Haldiram for these. Most rural homestays make these fresh and sell them. Check with your host for recommendations as the type varies with each region.

While pappads are something you need to fry or roast, namkeens are ready-to-eat snacks. Bikaner and Ahmedabad is India’s Namkeen capital in my point of view. When in Chikmagalur and Kerala, don’t forget to try Banana chips.

Bags and shoes

Hand made sandals with pink, blue, white and green embroidery

If you have been using solid colour bags and want a twist to your outfit, India’s patterned and embroidered bags are a must-be added to your collection. Sling bags with beads work or clutches with Zardosi work; you find this in all ranges and designs.

Buy bags in Gujarath and Rajasthan for some highly embroidered and mirror-worked ones.

The bling goes to our footwear also. From simple Osho chappals to colourful Juttis of Punjab and Kollhapuri sandals, you find colourful footware for 300-400Rs. You can even get an extra soft rubber sole stitched by a cobbler nearby if you find these hard for your feet.

Buy shoes in Punjab – Their Jutthis are a true value addition to your outfits.
Lavancha root sandals are unique to India and are great for indoors. They are majorly made in hill stations of Karnataka & Kerala.


Woman wearing mask checking out sarees inside a Sungudi saree shop at Madurai

Most foreigners associate Indian culture with this 9-yard fabric beauty for all the right reasons. Each state in India at least have two variety of sarees that is authentic to them. Paithani silk of Maharashtra is peacock them based. My favourite Mysore silk is plain and simple with real gold threads. The checkered cotton handloom sarees of Chettinad and plain Gadwal cotton silk sarees with contrasting borders have a different feel itself. The cost varies with each type and quality. For 2000 Rs, you get a nice quality handloom saree. A pure Kanjeevaram simple saree may cost 5000Rs, and Mysore silk starts from 15000Rs. Gujarat’s & Rajasthan’s Bandini saree on synthetic material is also a great buy if you love colourful clothes.

Saree is the symbol of elegance when draped correctly. I mention this because if not draped correctly, it feels like you wrapped a piece of cloth like linen on Mummies. There are hundreds of videos on youtube to teach you this – So no worries.

Dupattas and scarf

Indian man wearing traditional Rajasthani pagdi

Almost every Indian dress can be accessorised with a dupatta. Plus, you see Indian girls covering faces with only the eyes left for the heat and dust. Then there are Farsi and Muslim community women who wear Hijab. Men’s sherwani also needs a highly embroidered dupatta to make it grander. So our scarf and Dupatta range are vast, colourful and beautiful.
Personal favourites are – Pashmina shawls of Kashmir, Bandini of Gujarath, Leheriya of Gujarath and vegetable-dyed Linen dupatta for Kurthas.

Wooden crafts

Buddhist woman selling handcarved wooden cutlery at a mrket in Kaimpong

Once you visit any palace in India, you very well know how fond our Maharajas were of wooden handicrafts. Simple wooden bowls, sandalwood crafts, wooden toys, carved wooden wall hangs – You can place an order for an intricately carved teakwood cot or buy a pearl embossed wooden box. The best places to buy wooden crafts in India are-

  • Karnataka -Sandalwood statues in Mysore.
  • Uttar Pradesh – Saharanpur’s woodcraft is one of the finest in India and got GI Tag.
  • Kalimpong – West Bengal’s small town is famous for its wooden cutlery.

Antique brassware

Collection of brass and copper bessels at an antique market of Karaikkudi

The Maharaja and his courtmen lived a lavish life. The antique markets show you how luxurious their life was, other than the palace. Many shops sell brass and copper items, from kitchenware to Hindu pooja items like bells and Arathi plates.

Buy it in – Karaikkudi antique market in Tamil Nadu, Jaipur and Delhi.

Carpets & Quilts

Hand woven colourful embroidered rugs at Kutch

The story of how Persian travellers during the Mughal time got stuck in Mirzapur, who locals helped, is intriguing. To return the help, the [ersian travellers taught them to weave carpets. Since then, Mirzapur people have prepared some of one the best rugs in the world.
Kutch region people are born to make handicrafts. There is some magic in the way their hand moves. So the quilts made by attaching multiple layers of clothes keep you warm in winter and cool in summer.
As the patchwork technique spread to other parts, the Lambani tribe became the masters of it. So you find the patchwork in multiple places in India.

Ayurvedic skincare products

I remember my mother using Mtti leaves for shampooing my hair. Eventually, we stopped using it, and my hair falls increased. The plants that grow these have vanished near my home. Fortunately, a few Indian companies manufacture skincare products using these natural products. Most products are pricey, but they are worth it. Beware of overpriced and fake items that float in every street around touristy areas.

Products worth buying are – Shampoo and conditioner, and Kumkum-based skin creams. Uttarakhand and Himalayan regions are the best places to buy these. Also, look for non-labelled ones in western Ghats villages.

Tea and coffee powder

Bengal tea estates on flat lands

I wonder if it is tea or blood that runs in most Indians’ veins because we are one of the top 5 countries that produce tea leaves, and we consume 70% of it. The five main states produce different varieties of tea powder- some are meant for black tea, and the others are for milk tea. Almost every tea estate open for visitors will have a kiosk selling their powder. Darjeeling has hundreds of shops selling their world-famous tea powder. Most of the time, what you buy in such shops won’t be good. So check with your host what they use and buy the same brand.

Some favourite tea brands we prefer – Red Label, Societea Masala Chai and Kannan Devan.

Arab traveller Baba Budan brought coffee beans from Yemen to Chikmagalur hill. Now coffee estates are the soul of Karnataka’s Chikmagalur. It spread to Coorg during the British period, and now South India’s filter coffee is one of the finest coffee you can ever have. Traditionally brewed in Brass filter and is now brewed in similar steel filters and even electric filters. A pinch of sugar or jaggery mixed with milk along with filtered decoction is heavenly. 

The best place to buy Coffee powder in India is the major towns of South India, Chikmagalur, Coorg and Kumbakonam. Make sure to buy a coffee filter along. Some of the brands I prefer for filter coffee are – Cothas speciality blend and Cothas Nova Therm, Coffee day ultra-rich.

Spices & Dry fruits

Heap of Indian dry fruits in bowls

How can you go back without buying spices from a country that grows/uses and exports them most? Most tourist places like Agra, and Jaipur will have spice shops- they are pricey, and maybe unauthentic. Head to any local grocery shop away from the “made to tourist” shops to grab the aroma first and then buy. 

The best spices to buy are – Cardamom, black pepper, nutmeg, Amla powder, cloves, turmeric, Cumin powder and seeds and Asafoetida (Hing)

The best buy dry fruits are cashew, areca nut(if you know its use) and almonds. 

Indian food essentials

Indian food ingredients are endless. Whether it is powder or paste, some are unique to India.

  • Garma masala powder – for Indian curries
  • Curry Powders – for Rasam, Sambar and other non-veg curries
  • Pickles – spicy & juicy pickles of Lemon, raw mango and gooseberries
  • Pulses – finger millet, saabudaana, Lentils, Chia seeds.
  • Oils – Coconut, Mustard and Groundnut oil.

Diamonds and gold jewels

Traditional Indian gold and diamond jewellery.

90% of diamond cutting on the planet happens in Surat of Gujarath. It doesn’t mean you get it for the lower price here, but the designs are mindblowing. Simple solitaire diamond jewellery is never meant for Indians- We love dramatic and detailed pieces from Traditional South India’s Temple jewellery, West India’s Kundan etc. Be sure of the seller, don’t forget to check and verify the diamond certification, gold-making charges and silver rates in the market before spending your fortune.

Are you excited to go shopping in India after reading our post? Let us know in the comment section below.

Published by Sahana Kulur

Traveller | Blogger | Architecture and history

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